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New Asher Baby Summer Collection has Landed! Shop Now! New Asher Baby Summer Collection has Landed! Shop Now!
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    Welcome To Comfy Chic

    Elevating casual style with genuine alpaca and silky soft Peruvian cotton since 2012

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    Math Print

    Our first and best-selling print

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    Soft & Cozy

    Soft, warm & machine-washable

    Shop Throws

    Asher Baby

    Shop our unique collection of children's clothing, made from the finest fabrics Peru has to offer

    Shop Asher Baby

    Wanderlust

    Wander the globe (or your house) in our ponchos

    Shop Ponchos
    Made with Love in Peru

    Made with Love in Peru

    All of our products are designed in Santa Barbara, California and made with love in Peru. 

    Flagship Store

    535 State Street

    Santa Barbara, CA

    805.364.2008

    Open Daily 11-5

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