Family owned and operated since 2012. Family owned and operated since 2012.
From Our Family to Yours

From Our Family to Yours

Our brand is designed by Ashley in Santa Barbara, CA and made with love by small manufacturers in Peru. Your purchase touches the lives of real families worldwide.

Asher Baby

When my daughter turned one, she received a lot of princess clothing as gifts. To balance out the princess messaging, I wanted to buy her math clothing to let her know that she is also smart, capable and can do anything she puts her mind and abilities to.  I had a vision for what I wanted to buy and, when I couldn't find it, I started my own children's brand, Asher Baby. My Math Print children's clothing quickly became my best-selling item. Since 2017, I've expanded the Asher Baby line to include several more custom prints and customer favorites (including the Princess Print - what can I say, she loved her princess dresses AND she has also always loved her Math Hoodie). I further expanded my brand after opening the store in Santa Barbara by incorporating remnant fabrics purchased in Peru that are then made into my styles by my manufacturers. These small runs of fabrics are often very limited edition; once they sell out, they are gone and then I'm off to "fabric hunt" once more. My collections are made in Peru by small family manufacturers. My intention is to provide unique clothing and accessories to your family so you and your babies may fully express your authentic selves. This brand, my store and connecting with all of you is my true joy. Thank you for making it into the shop and please let us know if you have any questions.