About Us
Asher Market is a lifestyle brand designed and curated by travel aficionado and mom, Ashley Hayes. A genuine life requires thoughtful choices of the items we include in our daily lives. Let your things say something about the colors you love and the textures that inspire you. Choose wisely and live beautifully.
Traveling the world to bring you the most beautiful finds, I have focused in on the luxurious yet practical alpaca yarn. Designed by me in California and made in Peru, my alpaca blend throws are beyond soft and never itchy. They are also machine washable! Being a mom and someone who generally loves to use the items I buy (I don't live in a museum!), the washability of my products shines as a most important quality. My scarves and ponchos are made of the same material.
The baby alpaca items are comparable to cashmere in their quality and softness. Baby alpaca is the finest fiber of alpaca yarn and, as such, these items are dry clean only.
- alpaca is up to five times warmer than sheep's wool
- alpaca is generally safe for people who are allergic to sheep's wool because it does not contain lanolin
- my products are lightweight yet still warm. Pro tip: on a cold night, sleep with your throw under the blanket for extra warmth
- my products fold compactly making them the perfect travel item; and, upon your return home, you can wash them!

Visit our store in Santa Barbara, California to shop my lines in person and also discover other one-of-a-kind market finds from my travels worldwide!