As a curious hotel guest I wandered in to the shop where my attention was drawn to the Pony Club and Men's Dino shirts. Fearing my tastes might be too dated to make the right choice I told the sales person I needed my wife's judgement and would have to wait until she was available. I was struck by the patient, helpful, and warm manner exhibited by the associate and returned the next day with my fashion consultant, AKA my wife. For this visit it was my pleasure to meet and deal with Ms Hayes, the shop owner. As with the associate Ms Hayes made the time more like a pleasant visit than a shopping stop.
The shirts have both been complimented for their style when I've worn them and their quality is obvious to me. The passion that inspired Ms Hayes to begin her business shines in the quality and style of her goods. I consider the stop at Asher a highlight of the wonderful time I enjoyed in Santa Barbara.
P.S. I am not a paid reviewer. Just an old guy who was well treated!!