Use code CLEARANCE for 20% off full priced items thru 6/22 - shop the ON SALE tab for deals as low as $10 Use code CLEARANCE for 20% off full priced items thru 6/22 - shop the ON SALE tab for deals as low as $10

Collections

Math and Llama Prints

Our best selling, signature prints are finally back! All made with 100% Pima Cotton in Peru.

Math Print Collection

When my daughter was born, I wanted her to have math clothing that empowers and inspires. Unable to find what I envisioned, I started my own baby clothing brand with a black and white math print. I'm grateful to all math print lovers for making it my best-selling print since 2017. Let's raise intelligent, empowered kids together!

Mattoo Focus

Mattoo Focus is a collection of intentional drishtis, or focal points, for use in yoga, meditation and wherever you want a reminder to come back to a set intention. Using ancient symbols that have the meaning of activating your subconscious mind to higher consciousness,

Men's Button Down Shirts

Discover the epitome of style and comfort with our men's button-down shirts made of luxurious Peruvian cotton in unique prints. Explore a curated collection of fashion-forward designs that combine the finest quality fabrics with eye-catching patterns. From classic gingham to bold geometric motifs, our men's collection showcases the perfect balance of sophistication and individuality. Whether you're looking for a statement piece for a special occasion or a versatile shirt for everyday wear, our collection offers a wide range of options. Elevate your wardrobe with these exceptional shirts that exude elegance and craftsmanship.

October Sale 2023

Shop our fall sale and stock up on t-shirts, shorts & short rompers!

On Sale

On Sale

Grab some of our unique, heirloom pieces at great prices while supplies and sale prices last. All sale items are FINAL sale and cannot be returned or exchanged. Thank you for understanding and for your support

Onesies

Onesies

Made with 100% premium quality cotton fabrics, our baby onesies are meant to be washed, worn and handed down without fading or pilling. Browse a variety of styles and prints!

Pajamas

Let your kids drift off to slumber in style with adorable prints and designs that capture their imagination. Crafted with silky soft Peruvian cotton, each piece is meticulously made to ensure the softest touch and a peaceful night's sleep.  Our pajamas are not only irresistibly soft but also durable, easy to care for and made to last.

Pick an Alpaca Blend Throw Just For You

Pick an Alpaca Blend Throw Just For You

Thank you for being such a loyal customer! We want to show our gratitude for you by offering some of our best selling Alpaca Blend Throws to you for $99, regularly $160. Discount applied automatically at checkout.
Ponchos

Ponchos

Our ponchos are so soft, never itchy and machine-washable. A versatile item, replace your morning robe with our cozy poncho then get fancy in it for a night on the town. They're the perfect travel accessory too! You'll fall in love with the quality of the fabric and be prepared to tell everyone where you got it!
Preorder Collection

Preorder Collection

Our Bestselling Math and Llama prints are finally back, and in more styles than ever before! Shop the preorder for guaranteed shipping by December 15th.
Princess Print Collection

Princess Print Collection

This print is currently sold out! Check here for updates/any restock news. 

Saint Tropez Dresses

Use code TROPEZ40 to get 40% off of this fabulous style. Today only 2/19/25

Scarves

Scarves

Our machine washable, alpaca blend scarves are the perfect accessory for a cold winter day. Our chunky scarves are a customer favorite as they provide that extra fabric for those freezing morning walks or afternoon downhill on the slopes but are versatile enough to wrap around your shoulders for that spring evening wedding.
Short Ponchos

Short Ponchos

Longer on the sides and shorter in back and front, this style poncho is more snuggly and for those who want more of a wrap.
Skinny Scarves

Skinny Scarves

This traditional-sized scarf is also machine washable making it the perfect winter accessory.
Softest Pants

Softest Pants

These harem-style pants feature a relaxed fit and cuffed ankle. Stretchy and so SO soft, they’re built for comfort and movement—your kids will live in these pants.

Most styles are made from a polyester blend fabric. Select styles are made with Pima cotton and noted in the product description. Matching adult pants available in select prints, too!

 

SOFTSUMMER collection